Over the course of Career Day at Compliance Week’s National Conference earlier this month, the lineup of speakers used buzz phrases, seemingly by coincidence, again and again. As I reviewed my notes from the day, I noticed these terms showcased variations on a common theme: the importance of personal brand management in career success.

Aly McDevitt is Data & Research Journalist at Compliance Week. She has a background in education and college consulting. Prior to teaching, she was an editor/author at Thomson Reuters, where she reported...