In Shakespeare’s The Tempest, Antonio prompts his friend Sebastian to action by telling him, “What’s past is prologue.” By this, he meant that the events of the past set the scene for what’s to come, and what’s to come is within our control to influence and even determine. The same advice is applicable to corporations wondering how to develop and facilitate healthy relationships with their institutional investors. By taking the time to get to know their institutional investors and their issues, corporations can anticipate and meet their concerns and thereby best adapt to the increased activity of institutional investors.

