If 1967 was the summer of love, and 1996 the summer of the Macarena, then 2014 has been the summer of the Ice Bucket Challenge.
If you don’t know what that is, congratulations—you had a Facebook-free August. The rest of us, though, could not help but see an endless parade of videos of people dousing themselves with ice water in support of defeating Lou Gehrig’s disease, also known as ALS, and challenging others to do the same in the following 24 hours.
