If 1967 was the summer of love, and 1996 the summer of the Macarena, then 2014 has been the summer of the Ice Bucket Challenge.
Lessons in Social Media Virality From the Ice Bucket Challenge
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If 1967 was the summer of love, and 1996 the summer of the Macarena, then 2014 has been the summer of the Ice Bucket Challenge.
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