As the July 1 enforcement deadline of the California Consumer Privacy Act (CCPA) inches closer, a recently filed lawsuit between two data marketing firms may shed light on the efforts companies must take to comply with the new law.
Bombora, a New York-based data marketing company, alleges in a May 19 lawsuit filed in California Superior Court that ZoomInfo of Vancouver, Washington—a former business partner—is violating the CCPA by how it collects, stores, and sells customer data. Bombora alleges that ZoomInfo’s CCPA violations also puts it in violation of the California Unfair Competition Law.
