Ensuring employees feel valued and appreciated has always been an important part of maintaining a healthy workplace culture, but people’s priorities today are conceptually different from what they were pre-COVID. In the battle for top talent, winning companies are those taking the time to listen.
What workers desire most can vary significantly by industry, role and seniority level, leading many companies to adjust their incentive programs accordingly. In industries wrestling with supply chain bottlenecks and workplace shortages where competition to fill vacant roles is fierce, “cash is typically king,” says Tom McMullen, senior client partner at management consulting firm Korn Ferry.

