Successful businesses attract and retain good, smart, and skillful people. These people look for employers who give them freedom to express themselves and embrace and encourage their ideas in a safe space.
Steve Jobs publicly stated he sought to employ people who were smarter than he was. Thus, he did not fear them; he accepted they may criticize his business, but through that criticism his business could benefit. There can be no doubt this philosophy and policy helped to make Apple the company it is today.
