Employee surveys are one of the most effective ways to measure corporate culture. By providing quantifiable data on workforce attitudes, surveys give companies the ability to benchmark against their own results, industry peers, and national averages to identify organizational strengths and weaknesses.

Surveys are more than a “nice-to-do,” says Sara Weiner, consulting director for Kenexa, a consulting firm that focuses on personnel issues. “They’re a true business imperative.”

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Jaclyn Jaeger is a freelance contributor to Compliance Week after working for the company for 15 years. She writes on a wide variety of topics, including ethics and compliance, risk management, legal,...