Perception is reality, as Andre Agassi was fond of saying in the 1990s. Recently three areas caught the attention of The Man From FCPA as very large changes in the way that corporations understand the public’s perception of them. The first is in the area of tax avoidance. Of all the many things the Apple tax imbroglio in Europe and Ireland has demonstrated is many businesses have changed their views on tax avoidance, to be more compliant because many companies fear that legal tax planning may well damage their brand and their reputation.
