It’s called the “holy cow” moment: that point in a corporate merger when investors first hear about the eye-popping financial payouts executives stand to gain should the deal succeed. As one might guess, however, “holy” is rarely the four-letter word that springs to investors’ minds.

Now corporations are having a holy-cow moment of their own, as they study the Securities and Exchange Commission’s proposals to disclose golden parachutes more clearly—and their reaction is pretty much the same.