More and more public companies are viewing outreach to investors and solid investor relations programs as essential to their operations, and nearly 40 percent increased their IR budgets last year, according to Thomson Financial.
Kara Newman, head of Thomson’s strategies research team, says a recent survey of more than 500 companies showed that 87 percent consider IR an important business function. Despite such support, 31 percent of investor relations officers regarded their workload as the single most difficult part of their job, and 61 percent indicated that management has assigned even more responsibilities than the previous year.
