In business, everyone knows the first rule of crisis management is swift action to reassure stakeholders that the company is addressing risks that have been uncovered or alleged. When the underlying business model has been called into question, as it has at two relatively young technology-based companies, abiding by that rule is that much more critical.
Then how to explain why one of the two companies, LendingClub, has followed the textbook crisis management plan while the other, Theranos, has failed to communicate thoroughly and effectively?
