All Loyalty articles

  • Article

    Managing the Risky Business of Loyalty Programs

    2015-03-31T12:45:00Z

    As the regulatory focus on data security expands, companies that offer customer loyalty programs should review them for red flags. How the data is stored, protected, and segmented is ripe for scrutiny, experts warn. Poorly designed loyalty programs could run afoul of antitrust laws, torpedo a merger, violate HIPAA, or ...