‘A profound sense of loss’: Inside Elon Musk’s Twitter culture teardown


When Elon Musk took over Twitter, he lit a match. The social media giant went up in flames as mass layoffs wiped out entire teams and impacted the lives of thousands of employees, internally known as Tweeps.

“It’s total chaos,” said former Twitter software engineer Eric Frohnhoefer. Frohnhoefer worked at the company for eight years before Musk fired him in a tweet. Why? Frohnhoefer publicly challenged him.

The software engineer wasn’t trying to get himself fired. It wasn’t a moral issue Frohnhoefer spoke out against; it was a technical one, the substance of which he understood deeply.

Didn’t matter. He was out of a job.

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