‘A profound sense of loss’: Inside Elon Musk’s Twitter culture teardown
By 
Aly McDevitt2022-12-05T14:52:00
When Elon Musk took over Twitter, he lit a match. The social media giant went up in flames as mass layoffs wiped out entire teams and impacted the lives of thousands of employees, internally known as Tweeps.
“It’s total chaos,” said former Twitter software engineer Eric Frohnhoefer. Frohnhoefer worked at the company for eight years before Musk fired him in a tweet. Why? Frohnhoefer publicly challenged him.
The software engineer wasn’t trying to get himself fired. It wasn’t a moral issue Frohnhoefer spoke out against; it was a technical one, the substance of which he understood deeply.
Didn’t matter. He was out of a job.
THIS IS MEMBERS-ONLY CONTENT
You are not logged in and do not have access to members-only content.
If you are already a registered user or a member, SIGN IN now.
Related articles
-
PremiumShould Tesla board, compliance rein in Musk? Expert says tech tycoon ‘doubly untouchable’
Tesla’s chief executive Elon Musk has admitted he’s leading his businesses “with great difficulty” while serving as President Trump’s senior adviser. The carmaker’s shareholders are openly questioning his bandwidth. Why isn’t Tesla’s board firing him? He’s “doubly untouchable,” a corporate governance expert says.
-
News BriefMusk sued by SEC for failing to disclose Twitter stock purchases quickly enough
Elon Musk, the world’s wealthiest person and the apparent right-hand man of incoming U.S. president Donald Trump, has been taken to court for a third time by the Securities and Exchange Commission for allegedly violating securities law.
-
ArticleIrish DPC probing Twitter over breach affecting 5.4M users
The Irish Data Protection Commission is investigating whether Twitter violated the European Union’s General Data Protection Regulation regarding a data breach alleged to have affected 5.4 million users.
More from Opinion
-
OpinionWhen AI acts: The compliance challenge of agentic systems
Artificial intelligence is no longer limited to generating insights or supporting analysis. With every passing day, AI systems are being designed to initiate actions, trigger workflows, and influence outcomes with minimal human intervention.
-
OpinionA snapshot of the state of financial crime in the United States
Financial crime in the U.S. isn’t just evolving; it is accelerating faster than most institutions can adapt.
-
OpinionTips for creating and implementing a global gifts and hospitality policy
Across the globe, gift giving and wining and dining play a role in building business relationships. But be it a tin of cookies, coveted concert tickets, or a gourmet meal, employees should understand what types of gifts and hospitality are acceptable to avoid exposing their company to risk.