RedCrow, a new equity crowdfunding platform, has appointed Chris Laia as general counsel and chief compliance officer. Laia will report to RedCrow CEO and Founder Brian Smith.

With three decades of legal experience, Laia will oversee RedCrow’s legal operations and offer expertise in navigating the complexities of Title II and III of the JOBS Act, as well as RedCrow’s involvement in the fintech, healthcare, startup, investing and fundraising spheres, the company stated. Laia will also be charged with advising RedCrow on best business practice, corporate governance, and regulation.

Laia joins the management team after nine years as senior vice president and deputy general counsel of the United Services Automobile Association (USAA), a financial services company. Prior to his tenure at USAA, Laia represented an array of high-profile financial institutions such as Deutsche Banc, Alex Brown and Sons, as well as serving as a branch chief at the Securities and Exchange Commission.