Back in March 2013 I observed that Jonathan Shapiro, an attorney at WilmerHale (and now at BakerBotts) had spiced up his lawyer marketing in an interesting way. Using a legal article he had recently written in the San Francisco Daily Journal about SEC enforcement in the private equity area (“SEC likely to ramp-up private equity scrutiny”), Shapiro turned the article’s key points into a very well-produced video interview with music, drums, animation, and so on.
