Back in March 2013 I observed that Jonathan Shapiro, an attorney at WilmerHale (and now at BakerBotts) had spiced up his lawyer marketing in an interesting way. Using a legal article he had recently written in the San Francisco Daily Journal about SEC enforcement in the private equity area (“SEC likely to ramp-up private equity scrutiny”), Shapiro turned the article’s key points into a very well-produced video interview with music, drums, animation, and so on.
I found the video concept interesting and predicted that more lawyers would begin to produce this new media form of “thought leadership.” More than three years later, however, that does not seem to have happened in any meaningful way — at least not in the securities enforcement practice area that I follow.
