How should a company respond when it has a worldwide crisis that could result in civil, regulatory, and reputational liability, if not criminal liability? Should there be a uniform worldwide response? Should the response have any consistency? Can a company take inconsistent positions in different countries? What would be the effect on customers or potential customers if the response favors customers in one country yet disfavors customers in other countries? Should said company consider the potential reputational fallout? Would customers ever trust the country again?
