EU and U.K. demand evidence to back sustainability claims
By 
Ruth Prickett2026-02-24T18:24:00
Businesses must come clean about green. The U.K. and the EU are enhancing and clarifying rules around corporate sustainability claims, with supply chains in their sights.
Compliance should focus on transparency and whether their brand’s sustainability claims are verifiable across their supply chains. They should also consider how their firm scrutinizes claims in external communications. Common vague sustainability phrases are not permitted if they cannot be substantiated.
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