For decades, investment advisers relied on an “outdated and patchwork regime” of rules, according to the Securities and Exchange Commission (SEC), governing advertisements, endorsements, solicitations, and other methods to help drum up new business and promote new investment opportunities.

Aaron Nicodemus is the Editor-in-Chief of Compliance Week. He previously worked as a reporter for Bloomberg Law and as business editor at the Telegram & Gazette in Worcester, Mass. Email: aaron.nicodemus@complianceweek.com LinkedIn:...