Motivated by many factors—including fear, doing the right thing, protecting others, and new legal obligations—people are embracing compliance in this time of COVID-19. There was once a time when people were not permitted to enter a bank wearing a mask. Today, in most countries around the world, wearing a mask is mandatory for all customers entering a bank.
Of course, we all have also heard stories or watched viral videos of people not complying, because that is news—whereas everyday people complying with mask and social distancing rules is not news. Thus, how do we exploit this compliance culture? What opportunities does this present to businesses? How can we better communicate the need for and benefits of compliance while simultaneously advising customers to take actions to protect themselves and others?
