Big Data is a big deal for Corporate America right now, yes—but that doesn’t necessarily mean the idea is, well, a big bang. “A series of familiar ideas writ large” may be the better way to put it.

Big Data is a big deal for Corporate America right now, yes—but that doesn’t necessarily mean the idea is, well, a big bang. “A series of familiar ideas writ large” may be the better way to put it.