How does a company restore its reputation after an ethical failure? Name the recent corporate scandal, from Volkswagen to Wells Fargo to Equifax, all involving different issues and you can begin to see the challenges a company will face. Yet, what if the scandal is based on the failure of technical competence, as was recently seen with KPMG in South Africa? The international accounting firm found itself in hot water for its faulty audits of the embattled Gupta family. It will be interesting to see how KPMG can restore its reputation and if this model will work for other companies that might find themselves in similar situations going forward.
