The average Fortune 100 firm has approximately 320 social media accounts and engages with more than 210,000 “followers” and commenters annually. More than 1,100 employees at these companies make more than 500,000 posts a year.
The problem, according to a new study by Proofpoint, a security and compliance company, is that the pace, scale, complexity, and informal culture of corporate social media creates risks and regulatory red flags that go beyond the traditional skill set of compliance overseers.
