Apple, one of the most valuable tech giants on the planet, is pushing back against pressure to stop diversity, equity, and inclusion (DEI) efforts, saying that “a culture of belonging” remains a core value of the organization.
While federal agencies have rapidly dismantled DEI “programs and preferencing, per President Donald Trump’s Jan. 20 executive order, major companies have responded in kind, rolling back DEI departments, ending hiring targets around diversity, and sunsetting supplier diversity efforts. Among Big Tech companies, Meta, Google, and Amazon announced varying changes to these effects in recent memos to staff, with Google citing a need to comply with Trump’s executive order as a federal contractor.
