The bipartisan consumer data privacy bill recently floated in Congress has steep hills to climb if it’s ever going to become law, but that’s no reason for businesses to delay their privacy tune-ups.
The “American Privacy Rights Act” (APRA), released by Sen. Maria Cantwell (D-Wash.) and Rep. Cathy McMorris Rodgers (R-Wash.), has been promoted as the comprehensive federal legislation needed to safeguard consumer privacy in an aggressive, online advertising environment.
