Two large data brokers, Mobilewalla and Gravy Analytics, collected billions of records containing sensitive geolocation and personal data of millions of people, and then sold it without their consent, the Federal Trade Commission (FTC) said.
Federal laws and rules protect individuals’ rights to privacy, which generally require express consent for the collection, use, and selling of personal data. It is possible to collect extensive information about individuals from the websites and places they visit through geolocation data collected by applications on mobile phones.
