Companies believe effective privacy management improves trust, transparency, and provides a return on investment, scotching the notion data protection is a compliance burden and additional cost.
According to technology vendor Cisco’s “2022 Data Privacy Benchmark Study,” published Jan. 26, 83 percent of the more than 4,900 security professionals globally who responded to the survey said privacy laws have had a positive impact on their business. Another 90 percent said they would not buy from an organization that does not properly protect its data, while 91 percent indicated external privacy certifications are important in their buying process.
