Douglas W. Hubbard, who developed Applied Information Economics as a practical application of scientific and mathematical methods to complex decision making, goes out further on a limb when it comes to measurement. According to Mr. Hubbard:
“Anything can be measured. If something can be observed in any way at all it lends itself to some type of measurement method. No matter how ‘fuzzy’ the measurement is, it’s still a measurement if it tells you more than you knew before.”
