Any product that uses artificial intelligence needs to be safety assessed for its entire lifespan under new rules that came into effect across the European Union on Dec. 13. Experts also warn that companies that use AI and tailor it to suit their own needs could technically be classed as “manufacturers” under the legislation and face the same duty of care as the tech firms that developed it.

Neil Hodge is a freelance business journalist and photographer based in Nottingham, United Kingdom. He writes on insurance and risk management, corporate governance, internal audit, compliance, and legal...