Why tight controls matter for financial content on social media, says FPC’s O’Shaughnessy
By 
Ruth Prickett2025-05-23T15:49:00
Financial Planning Corporation (FPC) is a regulated financial planning firm founded 40 years ago, gaining coveted Chartered status in 2008. As the U.K. financial regulator, the FCA promises to clamp down on unregulated “finfluencers” on social media. Moira O’Shaughnessy, managing partner and head of risk and compliance at FPC, explains why her firm takes a deliberately cautious approach to social media communications.
“We use social media to share commentary, not to promote products, and we apply the same level of care to those posts as we do to regulated advice,” she says.
O’Shaughnessy explains that the line between insight and inducement can be thin. Even non-promotional content, if misinterpreted, can carry compliance risks, particularly under the Consumer Duty rules, which state that all communications must support good client outcomes.
THIS IS MEMBERS-ONLY CONTENT
You are not logged in and do not have access to members-only content.
If you are already a registered user or a member, SIGN IN now.
Related articles
-
News BriefDOJ says BlackRock, Vanguard, State Street pressed ESG goals to lower U.S. coal output
The Department of Justice and Federal Trade Commission have bolstered a conservative legal effort to dismantle environmental, social, and governance-based investment strategies from three large asset managers by claiming they illegally conspired to artificially raise energy prices.
-
Basic PageFCC bans labs tied to China, citing national security threat
Thousands of computers and other consumer electronic devices imported into the U.S. that were certified as safe by foreign laboratories have been identified as having links to the Chinese government or military, Brendan Carr, chair of the Federal Communications Commission, said Thursday in announcing an order to close the security ...
-
News BriefCPSC firings spark legal fight as Trump continues ousting independent officials
Three former commissioners of the Consumer Product Safety Commission who were fired by President Donald Trump earlier this month have filed a lawsuit against the government over their dismissal. The move joins many more court battles over Trump’s sudden slashing of government agencies, which some courts have deemed illegal, blocking ...
More from Financial Services
-
News BriefFinCEN proposes bar on Cambodian company due to alleged money laundering
A Cambodian financial company, the Huione Group, has laundered billions of dollars for international criminals and those linked to North Korea, according to the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN). The agency proposes that the company should be severed from having access to the U.S. financial ...
-
News BriefLawsuits filed to save CFPB amid Trump push to shutter financial watchdog
Enforcement and all other operations at the Consumer Financial Protection Bureau have come to a screeching halt under Trump administration directives but a pair of lawsuits aimed at keeping the agency open mean the stoppage could be short-lived.
-
Article
Ponzi scheme mastermind Bernie Madoff dead at 82
Disgraced financier Bernie Madoff, whose decades-long fraud swindled thousands of investors out of billions of dollars, died in federal prison Wednesday.