Changing behavior is rarely easy or quick. It doesn’t happen overnight or because of good intentions, whether it involves an individual dropping those last ten pounds or a company facing sanctions brought on by ethical misconduct. Simply announcing a new policy, issuing a revised Code of Conduct, or adding another training session to an existing program won’t work. What drives behavior change is effective communication—and that requires relevance, reinforcement, and responsiveness.
Some of the most relevant topics addressed in Codes we have recently written for clients include: conflicts of Interest from federal and state gift laws, interactions with healthcare professionals (HCPs), enterprise record management, software usage and social media, and conducting business internationally.
