Making the business case to spend money on corporate sustainability programs can be a hard sell these days, but at least one company believes sustainability is worth the expense.
The case for sustainability requires a “progressive view of the company and recognizing that you can’t, today, just look in front of your nose to this issue,” David Guernsey, senior sustainability manager at United Parcel Service, said during a recent Webcast by PricewaterhouseCoopers. Companies must develop a course of action, or “the market will change and catch up to you if you don’t pay attention,” he said.
