Extreme Reach, a tech platform for video ad campaigns, has appointed Catherine D’Amato to the newly created role of vice president of compliance.

In this new position, D’Amato leads the compliance team and has responsibility for all matters related to current and future compliance functions and planning. She reports to CEO Tim Conley.

D’Amato joins Extreme Reach after nearly 17 years at PwC, where she served most recently as director of Information Technology Audit Services and Systems and Process Assurance. She worked with companies at all stages of maturity, from startups to Fortune 100 companies, and has extensive experience assisting clients in building sustainable, effective, and future-proofed internal audit and compliance functions.