Warner Bros. Discovery (WBD) announced the appointment of Asif Sadiq as chief global diversity, equity, and inclusion (DEI) officer.

Sadiq will lead the company’s DEI strategy and global team, expanding on initiatives from both legacy Discovery and WarnerMedia.

A recognized thought leader and accomplished executive in the diversity space, he will jointly report to David Zaslav, chief executive officer, and Adria Alpert Romm, chief people and culture officer.

Sadiq most recently served as the head of DEI, international for WarnerMedia and was a key architect of many of the WarnerMedia DEI internal and content-focused initiatives. Previously, he held senior diversity positions at Adidas, The Telegraph Media Group, EY Financial Services, and the City of London Police.

In his role, Sadiq will chair WBD’s new Business Diversity Council, a senior advisory board comprised of global leaders from the company’s sports, games, technology, revenue, and corporate groups. The council will assist in developing and instituting enterprise-wide diversity programs for employees across businesses.