Oh, how the mighty have fallen—or at least seen their reputations for quality products and “doing the right thing” for customers badly damaged. Let’s take a look at two recent high-profile cases.
Toyota Motor Corp., long known for the high quality of its automobiles and resulting loyal customer base, and the envy of car manufacturers around the world, has stumbled badly. You know the story. This once-proud company with the superb brand is now viewed by many as producing defective cars. Worse: it is also seen as failing to inform car owners of life-threatening flaws with accelerators and breaks.
