We all know the importance of effective communication, in both formal and informal settings, to get our messages across as intended. But how many times have we been misunderstood, or we didn’t understand an idea someone else was trying to convey? The consequences of bad communication range from simply extending a conversation to gain clarity, to talking at cross-purposes resulting in extraordinarily bad business decisions. Yes, tone of voice and body language are important in sending the right message, but using the right words is usually critical.