As businesses strive to take advantage of the latest and greatest ways to reach out to their customer base, they are increasingly running up against a law that pre-dates much of that new technology.
The Telephone Consumer Protection Act was passed by Congress in 1991 with the goal of reducing the ever-increasing number of harassing, unwanted phone calls. The law targeted “automatic telephone dialing systems,” equipment with the capability and capacity to store mass quantities of phone numbers and dialing them to deliver pre-recorded messages without direct, number-by-number manual processes.
