European regulators are taking greater steps to clamp down on companies’ misleading environmental, social, and governance (ESG) claims, but experience shows different countries have differing priorities about tackling dishonest marketing.

While the focus of many countries is to target the biggest offenders capable of harm, there appears to be a split about which industries are most at fault and which regulators should take the lead.

Neil Hodge is a freelance business journalist and photographer based in Nottingham, United Kingdom. He writes on insurance and risk management, corporate governance, internal audit, compliance, and legal...