When I started My Compliance Library column, I wanted to have a certain amount of “randomness” around the books I selected, which so far have covered works addressing behavioral risk and corruption in China.
In this edition, I will share my reflections on a book I recently read that had a major impact on how I view the relationship between branding and compliance. That probably doesn’t sound intuitive, but author Denise Lee Yohn, in a wonderful work, “Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies,” sets out a compelling proposition on how we can inspire our employees, just as much as our customers, in our branding initiatives.
