Last week I wrote about the importance of companies articulating their core values and then creating a corporate culture to support them. This week I’d like to write about how those two steps don’t do the whole job.

Values and culture are important, to be sure. Yet so often I hear compliance officers, from all sorts of companies in all sorts of industries, express the same complaint: with all those values, and all that supporting culture, and all those policies and procedures and training sessions—why do employees still not know what to do?