The beginning of fall marks many things in the lives of Americans— shorter days, kids going back to school, a chill in the evening air, and renewed worries about hurricanes, at least for those of us living along the Gulf Coast or Eastern seaboard, as their prevalence increases in September and October.
It was while watching a broadcast about hurricanes a few years ago that I began thinking about my own company’s approach to compliance communication and training. The focus of the program was on preparedness and, specifically, on whether those in high-risk areas had taken the time to really think through a plan to implement in the event of an approaching hurricane, as opposed to just reacting to an impending storm on short notice. The lesson here: A proactive approach rather than a reactive one is critically important when creating and delivering effective compliance communication and training.
