The UK Competition and Markets Authority (CMA) has fined three well-known businesses, including Wayfair and Appliances Direct, £6 million ($8 million) for using misleading sales tactics.
Global furnishings retailer Wayfair received the largest fine of £4.8 million ($6.4 million) for advertisements on its website implying that an offer would soon end, when in fact products remained available for the same price or less. The CMA said the tactic put pressure on consumers and was not a genuine time-limited offer.
