Actiance, a communications compliance, archiving, and analytics provider, recenly announced enhanced Actiance Socialite support for Instagram, ensuring that companies using Instagram as an enterprise communication tool meet compliance mandates.
Now companies using Instagram to engage with customers, build brand awareness, and communicate with employees can monitor, archive, and generate analytics for Instagram posts, images, and comments. Actiance Socialite enables companies to capture social media posts in context and retain data, including the images, for instant search and retrieval.
Businesses are increasingly adopting Instagram within the enterprise as a tool for building brand awareness and connecting with prospects and customers. A recent survey found that half of all Instagram users follow a brand and 60 percent of users learn about products and services via the mobile application. As a result, Instagram recently announced a suite of new tools for businesses to meet their unique needs.
Companies adopting Instagram and other social channels must acknowledge that these channels are visible and subject to regulatory scrutiny. For example, regulatory bodies classify Instagram posts as advertisements and exchanged comments as business records.
Similar to traditional channels like email, failure to follow compliance regulations on social media, such as the Securities and Exchange Commission Rule 17a4, which dictates how information must be preserved on electronic media, can lead to injunctions, fines, and costly lawsuits. Actiance Socialite creates and downloads Instagram images and comments for preservation so companies can provide proof of supervision in the event of audits, monitor Instagram activity for governance and policy enforcement, and create analytics using captured Instagram activities.