Bloomberg this month announced that it has acquired the intellectual property, patents, and engineering assets of Netbox Blue, a global provider of social media risk management and compliance solutions.
Netbox Blue’s social media monitoring and governance technology will enhance Bloomberg’s enterprise compliance platform, Bloomberg Vault. The acquisition of Netbox Blue's technology extends Bloomberg Vault’s surveillance, eDiscovery and information governance tools to help clients monitor and control the use of social media and online collaboration applications, such as Facebook, Twitter, LinkedIn, AOL Instant Messenger, Yahoo Messenger, GTalk, Yammer, Skype for Business.
The acquisition means that Bloomberg Vault clients will immediately gain access to technology that enables them to permit the use of these social media products by their employees while meeting communications surveillance and archiving requirements. In addition, Bloomberg Vault will be able to offer enhanced data capture and behavioral analytics functionality to help business managers better understand how employees use social media and online collaboration communications channels to gather insights, share information and interact with customers.
“The majority of communications compliance solutions and in-house surveillance programs can flag activities, but lack the ability to look across multiple social and digital interactions dynamically to detect behavioral patterns,” said Harald Collet, global head of Bloomberg Vault. “Through Bloomberg’s acquisition of Netbox Blue's technology and domain expertise, our customers gain immediate visibility into dynamic interactions over social channels not only to mitigate risks and gain compliance controls, but to derive a more complete and valuable picture of how their business uses these applications.”
Existing Netbox Blue clients will remain clients of Netbox Blue Pty Limited (now known as CyberHound Pty Ltd), the shares of which Bloomberg did not acquire.