For best-in-class ethics and compliance programs, tone-at-the top isn’t just a mantra; it’s a way of life.

During a keynote address at NAVEX Global’s Ethics and Compliance Virtual Conference, Howard Putnam, former CEO of Southwest Airlines and Braniff International Airways, spoke candidly about harnessing the business value of an ethical culture. “People, ethics, and integrity are the three greatest assets you have,” Putnam said.

Jaclyn Jaeger is a freelance contributor to Compliance Week after working for the company for 15 years. She writes on a wide variety of topics, including ethics and compliance, risk management, legal,...