Google recently announced it will be implementing a new user consent policy. Essentially, this new policy requires all websites serving EU visitors, including those not based in the European Union, to comply with the EU Cookie Directive.

The EU Cookie Directive has led to a concerted effort by regulators to set common standards for data privacy. But as anyone doing business in the European Union knows, there are still markedly different approaches to compliance and consumer attitudes in key EU markets. These differences make compliance seem onerous and complex, but this is an issue that businesses can no longer afford to ignore as the drumbeat of European enforcement has started.

This joint TRUSTe-Fieldfisher white paper will help you:

Understand the requirements of the EU Cookie Directive and implementation across different member states

Know how to align business practices with consumer expectations for cookies and tracking

Understand how the different regulators expect you to obtain consent

Gain an overview of latest enforcement actions

See examples of best practice solutions

Implement a plan to ensure compliance and avoid costly fines

This illustration was produced jointly by TRUSTe and Fieldfisher. TRUSTe provides a comprehensive suite of data privacy management solutions, including privacy assessment / certification services and a technology platform featuring assessment automation, compliance controls, and monitoring tools to ensure global compliance.