Advertising technology company TripleLift announced the appointment of James Evans as chief privacy officer and vice president of legal.

Evans assumes responsibility for the execution of TripleLift’s strategic approach to privacy matters globally, including evaluating risks and opportunities. He will report to General Counsel Kama Ostoya.

Additionally, he will lead a team of attorneys supporting the company’s product and commercial initiatives. He is tasked with working closely with cross-functional teams to ensure products and processes meet privacy requirements and ensuring privacy is the driver of the company’s tech platform.

He brings more than 15 years of experience in media and advertising, having previously served as Yahoo’s associate general counsel on its global privacy team. Most recently, he led Yahoo’s international privacy team of lawyers, privacy professionals, and engineers. He held other roles in his tenure at Yahoo (formerly known as Verizon Media, Oath, and AOL), including senior counsel, head of data policy, and corporate counsel at Millennial Media (which was acquired by AOL in 2015).

Evans started his career in magazines and digital media at the U.K.’s Professional Publishers Association, where he served as head of legal.