Hearsay Social, a social business platform provider for the financial services industry, announced the launch of Hearsay Social for Facebook promoted posts, allowing advisors and agents to amplify their reach, increase engagement, and grow business on Facebook. 

With the new Hearsay Social for Facebook promoted posts, financial professionals can now promote their posts through Facebook ads, amplifying the visibility of their posts and increasing engagement. “With more than 1.3 billion people using Facebook every month, financial services companies have a great opportunity to connect with their current and potential customers,” Neil Hiltz, Facebook’s Global Head of Financial Services Strategy, said in a statement. “Hearsay Social is making it possible for financial services professionals to increase engagement and drive business growth through Facebook promoted posts.”

For financial firms with social business programs, the promoted posts module for Hearsay Social makes it easy to launch, monitor, and optimize Facebook advertising activity by agents and advisors. Through the Hearsay Social Customer Success program, financial professionals also may gain access to training for Facebook promoted posts to discover the value and learn best practices when advertising on Facebook.

In addition to evaluating the overall success of Facebook promoted posts in the context of their broader advertising program, firms can use the Hearsay Social platform for reviewing and approving promoted posts to address advertising regulatory requirements. All activity can be archived for compliance purposes.

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