The year is not ending on a happy note for app-based ride sharing service Uber.
In November, media reports detailed how an Uber executive used the company’s “God View” tool, which allows employees to see customer activity in real time, to track a reporter’s travel without her consent. Uber employees also reportedly tracked what they termed “Rides of Glory,” weekend users between the hours of 10 p.m. and 4 a.m.,who were then picked up about six hours later, to determine whichof them were returning from a romantic rendezvous.
In this week’s podcast, we talk to Fernando Bohorquez, a partner at the law firm BakerHostetler who specializes in privacy and data security issues, about how companies can navigate the inherent risks of geolocation data, incorporate the FTC’s “privacy-by-design” standard, and stay out of trouble with regulators and privacy advocates alike.
Listen to the Podcast. (16 min., 15 MB)
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