Adtech firm Criteo facing $61M GDPR fine in France


Adtech firm Criteo faces a proposed fine of 60 million euros (U.S. $61.4 million) from France’s data protection authority (DPA) for noncompliance with the European Union’s General Data Protection Regulation (GDPR).

The proposed penalty, which the company disclosed in a regulatory filing Friday, stems from a CNIL investigation opened in January 2020 into Criteo’s data processing practices related to targeted advertising and user profiling.

Although the company was notified of the proposed fine on Aug. 3, a final decision—including any financial sanction—is unlikely to be approved until 2023, it stated.

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