Lululemon facing probe in Canada over greenwashing complaints

Lululemon

Athletic apparel company Lululemon is under investigation by the Canadian Competition Bureau (CCB) regarding whether it made misleading claims about environmental aspects of its business.

The CCB launched an investigation into alleged deceptive marketing practices at Lululemon after receiving an official complaint by six Canadian residents, Marianne Blondin, a senior CCB spokesperson, confirmed.

“There is no conclusion of wrongdoing at this time,” Blondin said. The bureau did not provide a date by which the investigation would be complete.

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